KFC

The Royal Bucket 

Insight
The Royal Wedding promised to be the biggest media moment of 2018.

In the UK, it’s traditional for commemorative chinaware and memorabilia flooded the market to mark the occasion.



Idea

Release a limited edition run of 25 English bone china KFC Buckets to celebrate Harry and Meghan’s marriage.

Made by expert craftsmen in the ceramics capital of the world Stoke-On-Trent.

We gave Colonel’s Club members the chance to win a Royal bucket via email competition.




Result
Over 77,000 entries on the first day, an entry every second

102,911 entries in just 5 days

24,000 new Colonel’s Club members


“ What the cluck? KFC launches Bone China buckets to commemorate the royal wedding.” The Sun

“Who knew a bucket of fried chicken could be so fancy?” Mashable

“We bet they’ll go for an absolute fortune on eBay.”

Creative Circle Bronze, Shortlisted Clio, The One Show, Eurobest, Fab Awards