Samsung A9

4X Fun

Brief 
Launch the new Samsung A9, a new device with 4 cameras and showcase the lifestyle benefits of the device.


Insight
A9’s unique 4 camera layout gives you a new perspective on the world.

With 4 new ways to take better photos than everyone around you.


Idea
Show the unique product feature, by following the journey of a young person as they use the A9 to outdo other smartphone photographers in Instagram hotspots around a city.

Results
Over 3 million views on the film.

A single release of the composed track, after thousands of positive comments.

More Samsung Global briefs secured for the agency.