Samsung A Series

The Era of Live

Insight
Support the launch the new Samsung A Series smartphone range, with a product video showcasing unique features of the phones.


Idea
Use sleight of hand to show each device, it’s features and how it operates in a fun, but still premium, way.

Results
Over 1.5 million video views so far.

40k likes on the video and thousands of positive comments.

Shown at the launch event Unpacked.

Selected markets choose to run this film rather than the advert as their TV spot.