Result
BBC Breakfast, Radio Five Live, Sky News, The Times, The Sun and over 180 pieces of regional radio stations and online articles. BBC News Online, The Times, BBC News TV, ITV News, Campaign Live , PR Week, Gov.uk

Public Health England

Health Harms

Problem
Smoking is the leading cause of preventable death.

Insight
Facebook does not allow the use of explicit health warning images that are displayed on cigarette packets.

Idea
Get school kids to design their own smoking health warnings.