Be Food Smart

Sugar Boy

Brief
Raise awareness of hidden sugar in millions of kids' breakfasts.

Idea
Bring the sugar to life, and show its hidden health impact on the average kid in the UK.

Result
The video was featured in numerous pieces of traditional coverage, including being featured throughout the day on Sky News, the video itself has had over 2.2 million views so far and prompted audience engagement with ‘Be Food Smart’ App.