Lexus LC

Make Your Mark

Brief
Launch the Lexus LC 500 to lifestyle and luxury media through a test drive.

Insight
The Lexus LC 500 is the car that is  in tune with driver, that is designed around the bio-rhythms of the driver and the rhythm of the road.

Idea
Partner with music production company Novation and music producer Mark Ronson to soundtrack your drive on the Island with rhythm at its heart, Ibiza.



Journalist Experience





Online ExperienceWe gave the public the opportunity to join in the experience by allowing them to soundtrack thier own drive on the Lexus website.


Have a go yourself here



Behind The Scenes