KFC

Finger Stitchin’ Good

Insight
KFC is, and always has been made fresh by hand, every day in their Restaurants.
 

Idea
We created 5 unique cross stitch kits in a range of KFC patterns, and sold them on ‘the online home of handmade’, Etsy.

Building on the trend for traditional home crafts, and celebrating the time, the care, and the craft that goes into making things by hand.

All proceeds went to the KFC Foundation, supporting young people to find their potential.


Result
Kits sold out.
Editor’s pick Adage