City Mapper

One Way or Another

Insight
Discerning city dwellers wait for no one. From London, to New York, Paris and Tokyo if they want something thing they go get it, and sometimes online shopping just isn’t quick enough.


Idea When searching for stuff to buy online, users hit the City Mapper mobile plug in button. This will find the quickest and cheapest route to get that new pair of trainers or heels by public transport, car, bike or foot.

One way, or another.



The experience online
Using cookies to gather information on users’ shopping behaviour, to serve them contextual adverts to show the product they want is available nearby, through City Mapper.