Barclay Card

Expectation vs Reality

People aren’t fully aware of the many ways their credit rating might impact their future.

Idea By juxtaposing expectation versus reality we can help customers think about the future and prepare for it now.

This is a well-established social video format where what we imagine things to look like, or how they will behave, is juxtaposed with what happens in real life.

‘Expectation vs Reality’ is  a hot construct online:
  • 7.8m results on YouTube
  • Millions of Google results
  • 381k subscribers on the subreddit

Leveraging this will make us contextually relevant, and create interest in credit ratings - a relatively low-interest topic for the masses.

Expectation vs Reality

The experience online
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